THE BUYER ENGAGEMENT EXPERIENCE WORKSHOP



Find out how to dramatically increase leads, conversions, pipeline velocity, and revenue.

Effective revenue programs follow a continuous process of BUYER ENGAGEMENT driven by BUYER INSIGHTS.

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IN THIS WORKSHOP

We will review best practices, their practical application and your buyer engagement programs against 9 BUYER ENGAGEMENT PRINCIPLES (see diagram below).

We will customize this live 1-2-hour workshop to your highest priority marketing challenges. It’s available as an on-site or virtual session. In certain situations, we will expand the workshop to a half-day format.


SCHEDULE A 15-MINUTE CALL TO DISCUSS YOUR CHALLENGES AND HOW A WORKSHOP MIGHT BE STRUCTURED.

9 Buyer Engagement Principles for engaging, advancing and converting more buyers.  

Few revenue marketers are aligning their core product/service offering and go-to-market strategies with the principles of high-performance buyer engagement. Are you one of them?

Fact is, if you’re developing content/campaigns and deploying marketing technology—but you don’t have a buyer engagement strategy—it’s like building a house without architectural blueprints or a foundation.

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The Buyer Engagement Experience™ workshop will:

  • Help you deliver more predictable and sustainable revenue through effective customer acquisition and buyer engagement programs
  • Reveal why a Buyer Engagement Architecture™ is the foundational requirement for an effective, full-funnel revenue marketing strategy (and a critical element of a more comprehensive Revenue Architecture™ that drives customer acquisition and revenue generation velocity)
  • Show you how to dramatically increase the performance of all revenue marketing initiatives, including digital marketing, inbound marketing, outbound sales and account-based marketing

Are your REVENUE PROGRAMS delivering world-class buyer engagement?

  • Do you really understand your buyers? To succeed, you need to analyze and select your target addressable market (TAM) and segments, and gain a deep understanding of pain points to create high-impact buyer personas.
  • Are you delivering the right content and experiences? By understanding buyer pain points, you can craft an experience architecture and content to engage accounts and buyers at every stage of their buying process.
  • Do you have the right campaign architecture? There’s a lot of hype around inbound marketing, account-based marketing and content marketing. They’re all valid strategies, but it’s your business model and revenue model that should dictate the specific mix of strategies and channels you use.
  • Is your marketing execution effectively aligned with sales? For everything to be in sync, it’s necessary to approach your target audience with deep buyer understanding and empathy, persuasive selling and marketing techniques, and high-value relationship management.