REVENUE ARCHITECTURE HANDBOOK

Full-Funnel Buyer Engagement. Limitless Revenue Opportunity.


World-Class Buyer Engagement

A Best Practices Handbook

How the 9 Dimensions of a Revenue Architecture Can Help You Realize the Infinite Rewards of Accelerated, Predictable, and Sustainable Revenue Growth

Revenue Architecture

  • Full-funnel Closed-loop Process to continuously engage modern buyers cross-functionally and end-to-end across their buying process. Track engagement and marketing attribution end-to-end and  inform what works.
  • Insight-driven using predictive, intent and behavior indicators to isolate audience segments and sub-segments to engage with personalized messaging.
  • Buyer Engagement principles to understand buyer personas, pain points and message maps.
  • Marketing and Sales Aligned connect the end-to-end funnel to engage buyers and close sales through their buying journeys.
  • Adaptive to a continuum of different business models from expert consulting services to complex and standard products.

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REVENUE ARCHITECTURE HANDBOOK

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Revenue Architects Facilitated Workshops

Align your team around a full-funnel marketing and sales process to better engage buyers and close more sales.

Identify markets and ideal buyers, define valued offerings, build persona messaging and envision access to market.

Establish your brand presence, deploy your revenue technology stack and enable your revenue operating model.

Execute marketing programs,  good selling and customer success for maximum revenue performance.


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“Revenue Architects has been the single highest-performing partner in helping us develop innovative buyer engagement strategies and marketing programs. They bring us the deep content marketing expertise and practical know-how that consistently delivers high-impact campaigns that perform the best.”

Rachel McClary, PhD
Chief Marketing OfficerArcserve

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“Revenue Architects is supporting our growth vision as an outsourced marketing department.  The team is helping shape our go-to-market strategy, building and maintaining or digital and brand presence, and using SharpSpring to execute a range of marketing and sales programs to accelerate our growth and capture market share.”

Ikki Boudargham
Chief Executive Officer MyConnect Solutions

About Revenue Architects

Revenue Architects helps growth companies get to the next level of accelerated, predictable and sustainable revenue growth. Revenue growth performance is a company-wide challenge and the Revenue Architecture Methodology integrates marketing, sales and service around the modern buyer.  Our facilitated training, consulting, and agency services help clients align and execute their closed-loop, full-funnel marketing and sales process.  

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